Theresa Loconsolo Kirsten Korosec Anthony Ha Russell Brandom

softbank-is-back,-and-the-ai-hype-cycle-is-eating-itself

SoftBank is back, and the AI hype cycle is eating itself

November 7, 2025ByIn
SoftBank and OpenAI announced a new 50-50 joint venture this week to sell enterprise AI tools in Japan under the brand “Crystal Intelligence.” On paper, it’s a straightforward international expansion deal. But SoftBank’s role...
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