Black Friday Is Coming, but These Deals Will Give You a Head Start

black-friday-is-coming,-but-these-deals-will-give-you-a-head-start

Black Friday and Cyber Monday are two of the biggest shopping holidays of the year. Falling on the Friday and Monday after Thanksgiving, it’s safe to expect Black Friday deals on thousands of items big and small. As always, the WIRED Reviews team will be scouring the internet to find truly good deals on items we’ve actually hand-tested and would recommend to a friend. While the official sales have not yet started, there are already some great early discounts on reliable gear. Find our favorites below.

Don’t miss our other recent deals roundups about the REI Holiday Sale, these Google Pixel deals, early Best Buy Black Friday deals, and the Home Depot Black Friday Sale.

Updated November 22, 2025: We’ve added 16 new deals to this post, removed any expired discounts, and ensured pricing accuracy throughout.

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The Best Apple Watch

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Apple Watch SE 3 for $200 ($50 off)

The Apple Watch SE 3 is the best Apple Watch for most people. It has excellent value and most of the tracking metrics you’d want, like skin temperature sensing and sleep apnea notifications, in addition to common stats like steps, sleep, and workout efficacy. It doesn’t have blood oxygen or ECG capabilities, but we like the watchOS 26 operating system, the long-lasting battery, and the very affordable price tag.

The last-gen Apple Watch is still fantastic, though we wish its battery lasted longer. But this price is a goodie.

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Apple

Watch Series 10

The last-gen Apple Watch is still fantastic, though we wish its battery lasted longer. But this price is a goodie.

Here’s a great deal on a capable Dyson vacuum, which is ideal for small spaces like a studio apartment.

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Dyson

V12 Detect Slim

Here’s a great deal on a capable Dyson vacuum, which is ideal for small spaces like a studio apartment.

The flagship Apple Watch is feature-rich and has a full day’s battery life.

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Apple

Watch Series 11

The flagship Apple Watch is feature-rich and has a full day’s battery life.

Apple MacBook Air (13-inch, 2025) for $750 ($249 off)

  • Photograph: Brenda Stolyar

  • Photograph: Brenda Stolyar

  • Photograph: Brenda Stolyar

  • Photograph: Brenda Stolyar

Apple

MacBook Air (13-inch, 2025)

The 2025 MacBook Air is the best MacBook on the market right now, and this price matches the best we’ve tracked (and is $50 lower than we’d seen up until this month). It can handle the tasks you’d expect, including multiple Google Chrome tabs with applications running in the background. It also has an upgraded 12-MP webcam and a few different ports, including a headphone jack. We do recommend going for upgraded unified memory if you’re a power user, and while it can handle some photo editing or other content creation, it’s probably not the best choice if you’ll be editing videos or other graphics-intensive tasks. But for just about anyone else, it’s worthwhile, especially at this price.

This little tablet works well as an e-reader, especially if you’re traveling.

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Boox

Palma 2

This little tablet works well as an e-reader, especially if you’re traveling.

If you watch a lot of Amazon Prime Video content, this is a solid 4K streaming stick with an easy-to-use operating system that favors Amazon content.

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Amazon

Fire TV Stick 4K Max (2nd Generation)

If you watch a lot of Amazon Prime Video content, this is a solid 4K streaming stick with an easy-to-use operating system that favors Amazon content.

These trackers can add just about anything to Apple’s Find My network, and the price comes close to the best we’ve seen.

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data-journey-hook=”grid-wrapper”>

Apple

AirTags (4-pack)

These trackers can add just about anything to Apple’s Find My network, and the price comes close to the best we’ve seen.

Nothing Ear (a) for $89 ($20 off)

Left: Two yellow in-ear buds on a wooden surface. Right: Hand holding one in-ear bud, showing the panel that extrudes.

Photograph: Parker Hall

These ultra-stylish earbuds are the very best on the market. The Nothing Ear (a) are on sale for this price relatively often, but it’s just $10 higher than the best we’ve tracked, and we’ve seen them sell out before when they do hit $79. The onboard touch controls and small, sleek charging case are nice, but the battery life and noise cancellation are nothing to sneeze at either.

This waterproof vacuum bag can hold a lot of stuff, though it’s best if you don’t need to separate items. The bundle gets you the bag, the portable pump, and an Apple Finder luggage tracker.

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Ekster

Vacuum Travel Kit

This waterproof vacuum bag can hold a lot of stuff, though it’s best if you don’t need to separate items. The bundle gets you the bag, the portable pump, and an Apple Finder luggage tracker.

These TSA-approved magnetic containers are great for travelers who like to decant their own products. Note that this 10 percent discount jumps to 20 percent off if you spend $200+, and 30 percent off for $300+.

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Cadence

Parcel

These TSA-approved magnetic containers are great for travelers who like to decant their own products. Note that this 10 percent discount jumps to 20 percent off if you spend $200+, and 30 percent off for $300+.

This giftable vegan leather tote bag has space for a 16-inch laptop, plus much more.

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bb.FONTS

Birds of a Feather Tote Bag

This giftable vegan leather tote bag has space for a 16-inch laptop, plus much more.

This pricey, easy-to-use laser can tighten and brighten skin, and it basically never goes on sale.

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LYMA

The Lyma Laser

This pricey, easy-to-use laser can tighten and brighten skin, and it basically never goes on sale.

Cozy Earth Bamboo Sheets for $216 ($92 off)

Cozy Earth

Bamboo Sheet Set

These decadent, soft sheets are silky, smooth, and slightly chilly when you first get into bed. WIRED reviewer and sheets expert Nena Farrell likens them to climbing in a puddle of melted butter—which sounds about as luxuriant and comfortable as falling asleep can possibly feel. They get warm in the night, so they’re especially nice to have during the cooler months of the year, and they’re deep enough to fit most mattresses. This deal is part of a larger sitewide sale at Cozy Earth—we also like its pajamas and slippers.

This slushie machine can crank out cold confections—with or without the alcohol—at much cheaper than usual.

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Ninja

Slushi Machine

This slushie machine can crank out cold confections—with or without the alcohol—at much cheaper than usual.

This oversize, nonslip cutting board is one of our favorites for prepping large quantities of basically anything.

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Great Jones

All Aboard Cutting Board

This oversize, nonslip cutting board is one of our favorites for prepping large quantities of basically anything.

This little container is a great gift. It’s eye-catching and perfect for dispensing liquids like olive oil or salad dressing.

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Great Jones

Spout

This little container is a great gift. It’s eye-catching and perfect for dispensing liquids like olive oil or salad dressing.

Netvue Birdfy Plastic Smart Bird Feeder for $100 ($100 off)

  • Photograph: Medea Giordano

Netvue

Birdfy Plastic Smart Bird Feeder

The best smart bird feeder goes on sale pretty often, but this time of year usually brings it to the lowest price we’ll see. Right now you can save on the base model without a solar panel (which you’d have to install separately anyway). It might be worth forking over the extra cash for a lifetime subscription to its AI-powered bird identification services, though there’s a chance those lifetime subscription models will get cheaper on Black Friday. Otherwise, the subscription costs $5 per month. The feeder is easy to set up and use, with a 1080p wide-angle camera and an easy-to-clean, IP65 water-resistant plastic housing.

This gift-worthy smart birdbath has a camera that’ll show adorable footage of birds—and probably other visitors, like raccoons and squirrels.

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Birdfy

Bath Pro

This gift-worthy smart birdbath has a camera that’ll show adorable footage of birds—and probably other visitors, like raccoons and squirrels.

This smart bird feeder has many thoughtful design touches, like a removable seed reservoir and intelligent recording times.

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Kiwibit

Beako 4K Smart Bird Feeder

This smart bird feeder has many thoughtful design touches, like a removable seed reservoir and intelligent recording times.

FabFitFun makes a fun, exciting beauty subscription box and advent calendar. You’ll get both for free with an annual subscription right now.

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FabFitFun

Quarterly Subscription Box

This blow-dry brush includes a few different attachments, and it works well with or without them.

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Beachwaver

Blow Brush with Diffuser

This blow-dry brush includes a few different attachments, and it works well with or without them.

Branch Ergonomic Chair Pro for $424 ($75 off)

  • Photograph: Julian Chokkattu

  • Photograph: Julian Chokkattu

  • Photograph: Julian Chokkattu

Branch

Ergonomic Chair Pro

WIRED Reviews editor Julian Chokkattu has tested dozens of office chairs over the years, and the Branch Ergonomic Chair Pro remains his top recommendation for most people. It’s accessibly priced—even more so thanks to this deal—and it offers a myriad of adjustable elements, from the armrests to the recline to the seat tilt. It’s supportive and well-built to boot. It’s very hard to beat for the money, especially right now.

If you don’t need a ton of bells and whistles, this is a great deal on a basic robot vacuum that has a “startling” number of features per our expert reviewer.

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3i

G10+ Robot Vacuum

If you don’t need a ton of bells and whistles, this is a great deal on a basic robot vacuum that has a “startling” number of features per our expert reviewer.

I’m head over heels for this plush heated blanket, which has a built-in pocket to keep your feet warm. It’s my around-the-house sidekick during winter.

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data-journey-hook=”grid-wrapper”>

Lovesac

Radiant Footsac Blanket

I’m head over heels for this plush heated blanket, which has a built-in pocket to keep your feet warm. It’s my around-the-house sidekick during winter.

Garmin Vivoactive 6 for $250 ($50 off)

Image may contain: Electronics, Screen, Computer Hardware, Hardware, Monitor, Wristwatch, Arm, Body Part, Person, and Baby

Photograph: Adrienne So

Garmin’s Vivoactive 6 is the best Garmin watch for most people, and this price matches a low we’ve seen just a couple of times before. The entry-level tracker has onboard GPS, blood oxygen monitoring, and all the fitness metrics you’ll need, including those that Garmin is known for (such as Training Readiness). AI fitness insights are useful, but you’ll need a subscription to access them, though we don’t think it’s necessary if you don’t want to pay $70 per year for it.

Our favorite video doorbell is easy to install and has reliable performance.

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Nest

Doorbell (Battery)

Our favorite video doorbell is easy to install and has reliable performance.

This 4K monitor is excellent, and the price makes the already-great value even better.

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Dell

27 Plus 4K Monitor (S2725QS)

This 4K monitor is excellent, and the price makes the already-great value even better.

This packable blanket is easy to take anywhere, and it withstands spills and mud with no problem. It’s also easy to clean.

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Rumpl

Backcountry Puffy Blanket

This packable blanket is easy to take anywhere, and it withstands spills and mud with no problem. It’s also easy to clean.

This comfortable and attractive office chair is one of our favorites, and this price makes it a bit more attainable.

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Steelcase

Gesture

This comfortable and attractive office chair is one of our favorites, and this price makes it a bit more attainable.

TCL QM6K QLED TV for $498 ($150 off)

Image may contain: Electronics, Screen, Computer Hardware, Hardware, Monitor, TV, Person, Adult, Ball, Football, and Soccer

Photograph: Ryan Waniata

Our expert reviewers test gear all year long, and in their opinion, the TCL QM6K QLED is the best TV money can buy right now. This low price matches the best we’ve seen. It has balanced performance, with natural-looking colors and great black levels. It’s not the brightest on the market, but if you don’t need an ultra-bright TV, it should perform well. The gaming features, Google TV interface, and Google Assistant are icing on the cake. Just make sure to pair it with a soundbar, as the built-in speakers aren’t great.

It’s been this price for a while, but this is still a solid deal on the very best iPad.

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Apple

iPad (2025, A16)

It’s been this price for a while, but this is still a solid deal on the very best iPad.

Use coupon code BFDEALS25 to get 25 percent off one of our favorite down comforters.

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The Company Store

Legends Hotel Premium Alberta Down Medium Warmth Comforter

Quince Premium Down Comforter for $160 ($40 off)

  • Photograph: Louryn Strampe

Quince

Premium Down Comforter

I’ve tested more than 10 different down comforters and down alternatives, and Quince remains my very favorite. It has that classic, crinkly, luxurious, fluffy quality that immediately leaves you feeling cozy. It’s loud enough to rustle pleasantly, but not so loud that it’ll disturb your partner if you shuffle around in your sleep. It’s also warm without being heavy, so you can use it year-round. It’s a very well-rounded pick that should suit you no matter your sleep style or climate.

This is a good deal on the best Christmas tree you can buy. (We should know—we tested 10 of them.)

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Balsam Hill

Vermont White Spruce

This is a good deal on the best Christmas tree you can buy. (We should know—we tested 10 of them.)

Our favorite pod coffee maker has biodegradable pods and a built-in waste basket.

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Bruvi

BV-01 Brewer

Our favorite pod coffee maker has biodegradable pods and a built-in waste basket.

The best Kindle for most people has been slightly cheaper before, but this is still a solid discount.

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Amazon

Kindle Paperwhite (2024, 12th Generation)

The best Kindle for most people has been slightly cheaper before, but this is still a solid discount.

If you’d prefer to annotate on your e-reader, the Kindle Scribe might be what you’re looking for.

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Amazon

Kindle Scribe (2024)

If you’d prefer to annotate on your e-reader, the Kindle Scribe might be what you’re looking for.

The Best Deals From REI’s Holiday Sale

We have a complete guide to all the best deals in REI’s Holiday sale, but here are a few highlights.

REI Co-Op 650 Down Jacket

Photograph: REI

REI Co-op 650 Down Jacket

Our favorite bargain three-season puffer jacket, the REI 650 down jacket is a cheap, packable option for those cold summits or stargazing on chilly nights. The stitched-through baffles mean this one isn’t as warm as non-stitched options, and is more susceptible to wind, but at this price, it’s worth buying. If you need something warmer, check out the Magma 850 below. —Scott Gilbertson

REI’s warmest puffer jacket, the 850 down fill power means it still packs down small. Don’t worry—it comes in better colors, and you won’t look as bad as I do in that photo. —Scott Gilbertson

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REI Co-op

Magma 850 Down Jacket

REI’s warmest puffer jacket, the 850 down fill power means it still packs down small. Don’t worry—it comes in better colors, and you won’t look as bad as I do in that photo. —Scott Gilbertson

I have never slept so well camping as I have on this mat. In our guide to car camping pads the Therm-a-rest MondoKing edges out the Megamat for top pick, but I prefer the Megamat for it’s extra warmth (it has an R-value of 8.1 to the MondoKing’s R 7.0). —Scott Gilbertson

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Exped

Megamat

I have never slept so well camping as I have on this mat. In our guide to car camping pads the Therm-a-rest MondoKing edges out the Megamat for top pick, but I prefer the Megamat for it’s extra warmth (it has an R-value of 8.1 to the MondoKing’s R 7.0). —Scott Gilbertson

The Flash 22 is possibly the best value daypack on the market. It’s a very lightweight, minimalist pack, but it’s surprisingly comfortable with loads up to 15 pounds. The side stash pockets are large enough for a Nalgene bottle or rain jacket. —Scott Gilbertson

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REI Co-op

Flash 22 Pack

The Flash 22 is possibly the best value daypack on the market. It’s a very lightweight, minimalist pack, but it’s surprisingly comfortable with loads up to 15 pounds. The side stash pockets are large enough for a Nalgene bottle or rain jacket. —Scott Gilbertson

The best kids’ hiking pack, the REI Tarn 18 is definitely more for hiking, not for carrying folders to school. It’s narrow and fits better than most kids packs. It has a chest strap and a waist belt so won’t swing wildly when your child is running in circles for no reason. Yes he does. —Scott Gilbertson

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REI Co-op

Tarn 18

The best kids’ hiking pack, the REI Tarn 18 is definitely more for hiking, not for carrying folders to school. It’s narrow and fits better than most kids packs. It has a chest strap and a waist belt so won’t swing wildly when your child is running in circles for no reason. Yes he does. —Scott Gilbertson


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