Home » Technology » Semrush stock rockets 75% pre-market on $1.9B Adobe takeover
Adobe aims to boost its AI-powered marketing tools by integrating Semrush’s analytics and digital optimization platform in a major industry move.
Key Takeaways
- Semrush shares surged around 75% pre-market following reports of a $1.9 billion Adobe acquisition.
- Integrating Semrush would enhance Adobe’s AI-driven digital marketing and content optimization offerings.
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Shares of Semrush Holdings jumped around 75% to $11.8 in pre-market trading today after Adobe reached a $1.9 billion agreement to acquire Semrush, a leading software platform for search engine optimization and digital marketing, Yahoo Finance data shows.
According to The Wall Street Journal, the deal will price Semrush at $12 per share, representing a substantial premium over its Tuesday close of $6.7 and implying a valuation nearly twice its market cap of just over $1 billion.
The acquisition comes as businesses increasingly rely on AI-driven tools for online visibility, advertising, and campaign research, areas where Semrush’s software suite is widely used by clients from Amazon to TikTok.
