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The fast-food chain deepens digital asset integration with crypto payment rewards, menu innovations, and a bold corporate treasury move.
Key Takeaways
- Steak ‘n Shake, a US-based fast-food chain, has established a strategic Bitcoin reserve as part of its treasury strategy.
- The chain is integrating Bitcoin into its operations, including cryptocurrency payment options and themed menu items.
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Steak ‘n Shake, a US-based fast-food chain, has established a strategic Bitcoin reserve, the company announced today.
The restaurant chain has been actively integrating Bitcoin into its operations through payment partnerships and cryptocurrency-themed menu offerings. Steak ‘n Shake expanded Bitcoin acceptance by partnering with payment apps to offer cryptocurrency rewards for purchases of themed meals.
The move positions Steak n Shake among companies adopting Bitcoin as a treasury asset, following the Strategic Bitcoin Reserve model that mirrors national-level reserves amid rising institutional interest in digital assets.
