World Liberty Financial has unveiled a new rewards initiative aimed at recognizing early participants in its USD1 stablecoin ecosystem.
Summary
- WLFI to distribute 8.4M tokens to early USD1 users on partner CEXs.
- Program generated $500M in stablecoin activity in two months.
- Expansion ahead with DeFi integrations and real-world utility plans.
World Liberty Financial has announced a new rewards initiative for early adopters of its USD1 stablecoin.
According to an Oct. 29 post on X, the company will distribute 8.4 million World Liberty Financial (WLFI) tokens through its USD1 Points Program to users across select centralized exchanges.
Early adopters earn WLFI token rewards
Users who earned points by trading or holding USD1 on partner platforms, including Gate.io, KuCoin, LBank, HTX, Flipster, and MEXC, will now receive WLFI token rewards. The program has generated over $500 million in volume since its launch, highlighting USD1’s growing presence among the top 10 stablecoins. Each exchange will manage its own distribution timelines and eligibility criteria.
Two months ago, World Liberty launched the USD1 Points Program to Select Exchanges.
The Loyalty platform put power in the hands of early users, who helped drive $500m of growth in the last two months through activities such as purchasing and using USD1 on partner exchanges.…
— WLFI (@worldlibertyfi) October 29, 2025
The initiative continues WLFI’s strategy of incentivizing stablecoin adoption through loyalty-based mechanics. The project describes USD1 Points as a “user-first reward model” that aims to strengthen engagement and liquidity for USD1 pairs while promoting real-world utility for WLFI.
Expanding WLFI ecosystem and utility
The token distribution comes as WLFI broadens its ecosystem through new integrations and partnerships. Earlier in October, the company announced plans for a debit card linked to USD1 and compatible with Apple Pay, designed to facilitate seamless retail transactions. WLFI also entered a treasury partnership with Bitcoin miner Hut 8 and announced plans to tokenize assets such as real estate and commodities.
WLFI confirmed that the Points Program will continue with more exchanges, trading pairs, and decentralized finance integrations in the months ahead. Despite ongoing scrutiny of USD1’s reserve attestations, WLFI’s steady rollout of products and incentive models reflects its push to merge stablecoin adoption with real-world financial applications.
