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Trump-backed venture aims to simplify digital asset access, connecting stablecoins and tokenized commodities with mainstream retail spending options.
Key Takeaways
- World Liberty Financial, backed by the Trump family, is expanding its crypto services.
- The firm’s initiatives include tokenizing commodities such as oil, gas, and timber and issuing debit cards.
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World Liberty Financial, a Trump family-backed crypto venture, plans to expand its product lineup with tokenized commodities and debit cards that enable everyday crypto spending.
The firm recently announced plans to launch its USD1 stablecoin on the Aptos blockchain, and is also developing tokenization of commodities like oil, gas, and timber for on-chain trading.
WLFI’s executives said that these efforts are part of a push to reinforce US financial strength, with Donald Trump Jr. highlighting that the USD1 stablecoin channels global demand into US. Treasuries.
CEO Zach Witkoff said the team is “flying to every single corner of this globe” to onboard users to USD1, which he argued would help sustain dollar hegemony by boosting Treasury purchases.
The expansion aligns with growing interest in real-world asset tokenization within DeFi, highlighted in recent discussions at Token2049.
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