Hate Prime Day? Shop These Small Biz Sales Instead

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

If you’re over seeing what you could buy on Amazon but still want to shop good sales, this is the story for you. We’ve hunted the web for all the sales going on with small businesses we love, ranging from outdoor pizza ovens to the best iPhone accessories, and even some local bookstores. Shop all the sales below that are still happening today before they’re over (most end at midnight tonight!).

Open to more true Prime Day shopping? Don’t miss our guide to the Best Prime Day Deals, plus our Prime Day Liveblog sharing highlights and great deals as we find them.

Photograph: Amazon; Getty Images

Solo Stove

Solo Stove is running a summer sale right now, with both pizza ovens and fire pits on sale. You can score ovens like the Solo Stove Pi Prime (our favorite backyard pizza oven!) at a discount, and stoves like the Solo Stove Yukon (7/10, WIRED Recommends). It’s the perfect thing to shop as summer kicks into gear.

Our favorite pizza oven: Solo Stove Pi Prime for $360 ($90 off)
A great outdoor fire pit: Solo Stove Yukon for $400 ($100 off)
A smaller fire pit: Solo Stove Bonfire + Stand Bundle for $280 ($70 off)

Nomad

Nomad makes a ton of great Apple accessories, from great cables for an Apple Watch to iPhone charging stands. Nomad is running an on-site sale that you can shop to score any (or all! it’s the whole site!) accessory you might have your eye on.

The best universal Apple Watch cable: Nomad Universal Cable for Apple Watch for $63 ($16 off)
A rugged Apple Watch case: Nomad Rugged Case for $71 ($48 off)
Our favorite MagSafe charging stand: Nomad Stand One for $76 ($33 off)

Steelcase

We love a good office chair here at WIRED, and Steelcase makes a couple of our favorites. Each chair is an investment piece, but worth it for the comfort and airflow our favorite models can provide. And that just means this sale is the perfect time to snag one for a better price than usual. These chairs are on sale on Amazon, but also on Steelcase’s own site, so you can skip Amazon and go straight to Steelcase to get these chairs for a steal.

A super comfortable splurge: Steelcase Gesture for $1,102 ($368 off)
Best for airflow: Steelcase Karman for $836 ($279 off)

Cozy Earth

Cozy Earth makes insanely soft home goods, ranging from some of the best bamboo sheets we’ve ever tried to great towels and super-soft pajamas. It’s a brand I’d fill my house with if I had the budget, and shopping on sale will bring me closer to that. Use the code WIRED to get 35 percent off through July 11, and that stacks with the current Cozy Days sale to get a major discount on most of these items.

The softest bamboo sheets: Cozy Earth Bamboo Sheet Set for $215 ($115 off)
A super cozy robe: Cozy Earth Striped Luxe Bath Robe for $117 ($141 off)
Pajamas we love: Cozy Earth Bamboo Stretch-Knit Pajama Set for $89 ($106 off)

Courtesy of Slumber Cloud

Slumber Cloud

I’m obsessed with Slumber Cloud’s sheets because they’re the only sheets that use phase change material, which actually works to cool off hot sleepers like me. Most of the time you can only count on sheets with high breathability (like linen or percale) to keep you cool, but Slumber Cloud has nailed it. The brand has got super-cooling pillows, too—basically, if you’re a hot sleeper, jump on this sale before it ends.

The best cooling sheets ever: Slumber Cloud Performance Tencel Sheet Set for $187 ($62 off)
A chilly pillow: Slumber Cloud UltraCool Pillow for $55 ($24 off)
A great cooling travel pillow: Slumber Cloud UltraCool Travel Pillow for $34 ($15 off)

Glamnetic

These press-on nails were a favorite of mine for White Elephant Gifts, and I actually just ordered an on-sale pair before Prime Day ends to wear to a birthday party this weekend. They look fantastic and stick well, though Glamnetic also sells a remover fluid that makes it easy to get the nails off. You’ll want it, though it sadly isn’t on sale. The brand’s lashes are on sale, too, if that’s more up your alley. You’ll need to use the code PRIMETIME25 at checkout to get the 25 percent off.

A classic set: Glamnetic Ma Damn Nail Set for $13 ($3 off)
Freshly ordered: Glamnetic French Lilac Nails for $13 ($3 off)

Bookshop.org

Every purchase on Bookshop.org supports local bookstores, and Bookshop.org is running an official Anti-Prime Sale that offers free shipping on any book you buy. Some books are on sale too, but either way you’ll get free shipping and support independent bookstores all over the country if you shop from Bookshop.org right now. Here are a few books the WIRED team is loving you can consider picking up and getting shipped for free.