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Corporate adoption of digital assets continues as Trump Media leverages Bitcoin for strategic growth, liquidity, and financial flexibility.
Photo: Thomas Fuller
Key Takeaways
- Trump Media and Technology Group held $1.3 billion in Bitcoin as of September 2025.
- Bitcoin is a core component of the company’s liquid assets and long-term treasury planning.
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Trump Media and Technology Group, a media company pursuing a crypto treasury strategy, held $1.3 billion in Bitcoin as of September 2025, according to Arkham Intelligence.
The company has positioned Bitcoin as a core component of its liquid assets to support long-term treasury goals. A portion of Trump Media’s Bitcoin holdings serves as collateral for convertible notes, reflecting integrated financial planning.
Trump Media recently acquired additional Bitcoin as part of its ongoing accumulation efforts, joining a growing number of corporations adopting the digital asset for treasury reserves.
