OpenAI is teasing a series of updates coming to its viral app for AI-generated videos, Sora, which recently shot to the top of the App Store after a late September launch. The app, which remains at No. 1 in the U.S. and Canada, will introduce video editing tools, offer the ability for users to create character “cameos” of pets and other objects, improve social features, and more. Plus, the company says the Android version of the app is “actually coming soon.”
The announcement was made on X by Sora head Bill Peebles, who says the new creation tools will arrive in the next few days. These include the ability to turn pets and other items, like a “favorite stuffed toy and pretty much anything else,” into cameos.
sora roadmap update: in the spirit of building this app openly, here’s what we’re landing soon.
first, more creation tools. character cameos are coming in the next few days: you’ll be able to cameo your dog, guinea pig, favorite stuffed toy, and pretty much anything else you… pic.twitter.com/GX7CJXWRcZ
— Bill Peebles (@billpeeb) October 22, 2025
The term “cameo” refers to the Sora feature where users can make AI personas of themselves after providing the app with a recorded video as a reference file. These cameos can be shared with friends and others, allowing them to make videos with your AI character.
“We’re expecting people to register lots of crazy new cameos with this feature. To make them easier to find, we’re updating the generation UI to show the latest trending cameos in real time,” Peebles wrote on X.
In addition, he says the app will introduce basic video editing features, starting with stitching together multiple clips. More tools will be added over time. An updated social experience is also underway, which would add new ways of using Sora with friends. These may include dedicated channels specific to a university, company, sports club, and more.
The company says it’s working to reduce the excessive moderation of generations, which some users have complained is too strict, and improve the overall app performance.
Though the app is currently listed on the Google Play Store for pre-registration, OpenAI hasn’t yet shared a launch date for its arrival. Peebles says it should be live “soon,” but he didn’t offer more details.
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Third-party app store data from Appfigures estimates Sora has seen around 2 million downloads since its launch less than a month ago. This figure is notable, given that the app remains invite-only and launched in just the U.S. and Canada.
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