Home » Business » Bybit rebrands Web3 as Bybit Alpha to expand on-chain trading and boost DeFi access
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The platform’s evolution highlights a growing focus on user engagement and integration between conventional and decentralized finance systems.
Key Takeaways
- Bybit has rebranded its Web3 division as Bybit Alpha, promising faster on-chain trading.
- The rebrand highlights Bybit’s vision to deliver smarter yield opportunities and integrated CEX–DeFi strategies.
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Bybit has rebranded its Web3 division as Bybit Alpha, introducing a faster and simpler on-chain trading experience. The rebranded platform allows users to trade on-chain assets directly from their Bybit accounts without wallet setup or gas fees.
Alpha reflects Bybit’s vision to deliver smarter strategies and better yields through upcoming products like liquid staking, CEX–DeFi arbitrage tools, and enhanced DeFi access.
Bybit has been actively integrating traditional and decentralized finance elements. The exchange collaborated with DigiFT and UBS to integrate a tokenized money market fund as trading collateral, creating bridges between conventional finance and on-chain activities.
