TON Foundation’s new head of growth pushes for US expansion

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The foundation behind The Open Network (TON), which uses Telegram but operates independently from it, has hired a new head of growth. Martin Masser is now trying to bring more awareness to the chain that saw a “tap-to-earn” run last year.

He told me in an interview that even in crypto circles, most know what Telegram is, but far fewer know about TON. Masser’s focused on expanding TON’s presence and awareness in the US and Europe. US residents can’t yet use TON Space (a self-custodial browser wallet inside Telegram), but Masser confirmed expanding TON Space to the US is part of the plan. That said, no live date for US access has yet been announced.

“I love the American market, especially. There’s so much that comes out of America, a lot of the narratives as well. We haven’t even had that to touch,” Masser said, adding: “I love going to America. There’s an energy. There’s a buzz, you know.”

Masser hopes that US builders will increasingly look to TON and Telegram as viable options for crypto projects like games, payments and remittance tools, DeFi miniapps, and other apps within the app that provide just about any service you could think of. 

“My role as head of growth isn’t to give narratives. I don’t want to tell people you have to do stickers, you have to do gifts, you have to do DeFi, you have to do all of this stuff. I do see foundations try to do that, try and force this narrative,” Masser said. 

“I love the fact, because people use Telegram, they have their ideas already, and then you’re giving them a lot more tools. I want to be there a) to support them, give them feedback, and also connect, because there’s lots of teams I’m already now connecting,” he added. “You can add so many more things.”

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